Pricing

What it costs, and why

I build Selfworth on my own. There is no company behind it, no investor waiting on growth, and nobody whose job is to get you to upgrade. That shapes the pricing more than anything else on this page, so here it is first, before the reasoning.

Monthly€9.99
Yearly€59.99about €5 a month
Lifetime€149pay once, no subscription

Your first day is free for everyone, including the test you plan and finding out how it went. The monthly and yearly plans start with a 14-day free trial through your phone’s store: nothing is charged that day, and the app tells you the date before the trial ends, because I would rather you never pay for something you forgot about. It then renews at the price above unless you cancel: on iPhone in your App Store settings, at least 24 hours before the trial ends, and on Android in Google Play, before it ends. Lifetime is one payment.

If you don’t pay, the app does not shut its door: it settles onto a free floor that I think is genuinely worth using on its own.

What stays free, forever

Your check-in and one line of evidence, every day, at any mood. The compassion break and every rough-day support. Every word you have ever written, always readable. Your weekly and monthly reviews, your Rosenberg score, your feeling chart. Every guided programme to read and try on for size. One belief under test at a time, and one memory to rewrite at a time. Reminders, widgets and backup.

Two rules I hold myself to. I never sell on a bad day, so there is no paywall, no offer and no upsell anywhere you land after a low check-in. The one money line you may still see on such a day is the plain note before a free trial ends, with its date and price, because hiding it would cause the very charge it is there to prevent. And you never pay to find out whether it is working: the self-esteem score and the feeling chart are free, because charging for the measurement would make the whole thing unfalsifiable.

What you are paying for

The line runs through the doing, not the reading. Reading a guided programme, checking whether it describes you, and reading back anything you have written cost nothing, ever. Paying opens the work itself: the fair answer to a harsh thought each day, the technique inside each guided programme, the writing sittings, rewriting more than one memory, running more than one experiment at a time, and the pages the app composes out of your own record.

Nothing you write is ever locked away from you. If you stop paying, your journal stays open and readable. I think holding someone's own words hostage is the worst thing an app in this category can do, and I would rather lose the sale.

What I will not do

No ads, and no selling data. Your journal never leaves your phone unless you switch on iCloud backup, which goes to your own private iCloud and not to me. See the privacy policy.
No countdown timers, no fake scarcity, no expiring discounts. The price on this page is the price. There is nothing to catch before it goes away.
No streaks that punish you for missing a day. The goal is five days out of seven, and a hard day that you show up for counts.
No shame in the copy. The app never tells you that you are slipping, falling behind, or losing progress.
No affirmations. There is no good evidence that repeating “I am enough” helps people who are hard on themselves, and if those words have ever felt like lying to you, that feeling was the whole problem. Everything in Selfworth anchors to something that actually happened, in your own words.

If the price is the problem

Write to me at piet@gehrkestudio.com and I will send you a code. No questions, no form, no proof of anything. An app about self-worth that made someone feel their worth depended on €9.99 would have failed at the only thing it is for.

Why it costs anything at all

The honest answer is that the alternatives are worse. Ads would mean selling your attention on a screen you opened to be kinder to yourself. Free with data collection would mean reading the most private thing you own. A venture-funded version would mean somebody upstream asking, eventually, why the app is not more sticky. Charging a fair price to the people who find it useful is the only version where my incentives and yours point the same direction.

Piet
Hamburg

Last updated 7 October 2026. The prices above are set in App Store Connect and in Google Play and shown in your local currency, including VAT. Purchases and free trials are handled by Apple on iPhone and by Google Play on Android, and you can manage or cancel a subscription, a free trial included, in your Apple Account settings or in Google Play.